San Fernando Valley EAPA AND NASW PRESENT:

Social Media and Ethics For Mental Health and Employee Assistance Professionals on June 8, 2012 at the Sportsman’s Lodge in Studio City, CA.

Boost your professional visibility and/or private practice!

Clinicians and EAPs face a changing world, and nothing is changing faster than the internet. Current developments in social media present enormous opportunities for tech savvy professionals. New media will enable you to boost your professional visibility and/or private practice. With great power comes great responsibility, and it is increasingly apparent that social media comes with its own baggage of ethical and legal issues. This presentation will provide:

6.5 CEU/PDH credits to meet BBS and EAPA Ethics Requirements and 6.5 CAADAC CEU’s

Our Presenters:

Lisa Cooper-Lucas M.Ed. CEAP, SAP, LPC: Ethics at Light Speed

Marina London, LCSW, CEAP: The Tao of Blogging and Twitter

Janlee Wong, MSW, NASW CA Executive Director: Noted Ethicist and Lunchtime Commentary

Cost: $99 for EAPA and NASW Members by 5/25/12

$79 for Retiree (68+) and Student Members by 5/25

$119 for all non-members and/or registrants from 5/26/12- 6/1/12

Includes: breakfast, lunch, snacks, and parking!

Questions? Saul Kemble, NASW Accountant. 800.538.2565 EXT 18. No Refunds! No Onsite Registration!

Registration by 6/1/2012 online @ www.naswca.org/cde.cfm?event=384838

Or By Calling Saul Kemble at 800.538.2565 Ext 18

“Social Media and Ethics for Mental Health and Employee Assistance Professionals”

Date:  Friday June 8, 2012

Place:  Sportsman’s Lodge, Studio City, California  91406

Time:  Registration 8:00AM

Program:  8:30AM-4:00PM

Includes: Breakfast, Lunch, Snacks and Parking!!!!!!!!!

Presenters:  Marina London – “Crash Course in Social Media For Mental Health and

Employee Assistance Professionals”

Lisa Cooper-Lucas – “Ethical Practice at Light Speed” Janlee Wong, MSW, NASW CA Executive Director, Noted Ethicist-Commentary

6.5 CEU’s To Meet BBSE/EAPA ETHICS REQUIREMENTS and 6.5 CAADAC CEU’s

Costs To Participants:

$99 for EAPA/NASW Members if registered by the 5/25/12 deadline.

$79 for EAPA/NASW Member Retirees (age 68+) and Students if registered by 5/25/12 deadline.

$119 for All Non- Members through 6/1/12 cut off;  $119 for All  Members, Member Students and Retirees (age 68+) who do not register by 5/25/12.

No registration at the door! No registration after June 1, 2012! Cancellation Policy:  No refunds.

“Crash Course in Ethics and Social Media for Mental Health and Employee Assistance Professionals” presented by Marina London, LCSW, CEAP is designed to help boost business and professional practice! Clinicians and EAPs face a changing world, and nothing is changing faster than the Internet. Current developments in social media present enormous opportunities for tech savvy professionals. New media will enable one to boost professional visibility and/or private practice. With great power comes great responsibility, and it is increasingly apparent that social media comes with its own baggage of ethical and legal issues.

This presentation will:

1)   Empower even non-technically inclined professionals.

2)  Teach participants how to translate one’s vision into a growing presence on the World Web.

3)  Teach participants how to use technology to make new contacts, influence people and

increase business visibility.

4)   Make participants knowledgeable about the ethical underpinnings of new media.

The presentation will teach about:

1) “Blogging: Everything You Ever Wanted To Know About Blogging!”

How to set up a blog on the Blogger platform; Why blogging is often considered the best platform for Employees Assistance Professionals (EAPs) and clinicians!

2) “Twitter: Everything You Ever Wanted To Know About Twitter!”

How to set up a Twitter feed; How Twitter can help you get clients, speaking

engagements and more.

Learning objectives for the presentation are:

1) Learning Objective 1: Participants will learn how to evaluate which web tools are most relevant to their professional practice and goals.

2) Learning Objective 2: Participants will learn how to effectively stay on top of upcoming trends and developments that directly impact their professional development and business practices.

3) Learning Objective 3: Participants will understand how to create and use new media to advance their professional objectives.

“Ethical Practice at Light Speed:  Online Direct Services To Individual Clients” presented by Lisa Cooper-Lucas, IPC, CEAP is designed to elevate knowledge and ethical awareness since, it is happening now… clinicians who are not yet delivering direct services via SMS text, e-mail, text chat, video chat are figuring out how to do so. But just because you now have the technology available to change how you deliver services, should you? We have a responsibility to openly discuss the ethical implications that sweeping changes in technology have created. Join us as we journey through a macro-view of the “pros” and “cons” of various service delivery systems, through the lens of an ethical decision-making model. Bring your cutting-edge thoughts to the discussion!

Learning objectives for the presentation are:

1)      Identify ethical framework(s) and resources for making decisions about ethical delivery of online services.

2)      Discuss primary advantages and disadvantages of providing services via SMS text, e-mail, text chat and video chat.

3)      Apply the “Ethical Decision Making Model” to the provision of online services.

Additional Advertisements and Points of Interest for Sponsors:

­­-    Emails and advertisements to all of NASW members in California!

-    Advertisement of workshop on EAPA International website!

-    Advertisement of workshop on SFV EAPA website before, during and after workshop for

all sponsors

-   100+ therapists and health professionals will be attending from the Greater L.A. area!

Since 1994 Mark Frankle, M.A. has been a licensed Marriage and Family Therapist.  He and his wife, Debi Jenkins Frankle, M.S., L.M.F.T., founded Calabasas Counseling and Grief Recovery Center. 

The focus of Mark’s work is helping clients overcome the heartbreak of loss and terminal illness. In addition to overcoming the painful issues of grief, Mark also works with couples trying to surmount the conflicts and pitfalls of romantic relationships.

This event is held at Valley Family Center located on 302 South Brand in San Fernando.